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CLIENT OVERVIEW
Only Drains is a specialist drainage service provider based in Napier, Hastings, and Greater Hawke’s Bay, New Zealand. With over 15 years of hands-on industry experience, the company offers professional drain unblocking, CCTV inspection, and repair services all backed by reliability, transparency, and fast response.
Challenge #1
No modern website – Only Drains lacked a professional online platform to reflect their credibility and local expertise.
Challenge #2
Service complexity – Their broad range of drainage services (from hydro jetting to CCTV inspections) needed clear categorisation.
Challenge #3
Limited visibility – The business needed stronger online presence for search visibility and customer trust.
Challenge #4
Customer flow – Required an easy way for users to find information and book services quickly.
Scope of Work
Website Design & Development
Website Design & Development
Website Design & Development
Blog and FAQ setup
Responsive, mobile-first
Service
Areas
Our Approach
- Discovery & Strategy – Defined key service categories: Drain Unblocking, CCTV Inspections, and Drain Repairs, each with sub-services like Hydro Jetting, Tree Root Cutting, and Shower Unblocking.
- Design & UI – Built a bold, modern website using earthy brown tones and clean layouts to represent the industry’s grounded, hands-on nature.
- Service Showcase – Created detailed pages with visuals and descriptions for every service to boost clarity and SEO relevance.
- Conversion Flow – Integrated strong CTAs (“Book Now,” “Get in Touch”) throughout the site, making it simple for visitors to reach out.
- Credibility & Trust – Added testimonials, local credentials, and experience highlights (15+ years, 100% satisfaction).
- UX & Responsiveness – Ensured smooth performance and readability across desktop and mobile for fast-moving, on-the-go users.