Cheeranjivini
Logo Design
Business Card Design
Brand Guidelines
Website Design
Brand Identity
Client
cheeranjivinifoundation.org.in
Challenge: The Cheeranjivini Foundation, a passionate NGO dedicated to waste management and environmental education, lacked a cohesive brand identity to effectively communicate their mission.
Brand Guidelines
A detailed brand guidebook outlining the following:
- Color palettes: The guidebook should specify the primary, secondary, and accent colors that represent the Cheeranjivini Foundation. These colors should be consistent across all branding materials, including the logo, website, and marketing materials.
- Fonts: The guidebook should define the primary and secondary fonts that will be used for headings, body text, and other elements. Choosing consistent fonts ensures a professional and cohesive brand image.
- Design elements: The guidebook should provide examples of approved design elements, such as icons, patterns, and imagery, that can be used to visually represent the Cheeranjivini Foundation. Maintaining consistency in these elements reinforces brand recognition.
Website Design
A user-friendly website designed with the user experience in mind. The website features clear navigation, high-quality visuals that showcase the foundation's initiatives, and informative content that educates visitors about waste management and environmental sustainability. The website also includes a dedicated section for donations, making it easy for supporters to contribute to the Cheeranjivini Foundation's mission.
Impact
This new brand identity empowers the Cheeranjivini Foundation to:
- Increase brand awareness and recognition.
- Communicate their mission more effectively.
- Connect with a wider audience passionate about environmental issues.
- Solidify their position as a leader in waste management education.