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A young woman applies lipstick in a room lit by pink and blue neon lights. A logo with the text "your desire to glowish flawlessly" is visible.
Two Glowish brand cosmetic cards displayed on a purple background alongside various makeup products like brushes, foundation, and eyeshadow.
A triptych of purple-toned images: close-up of pink flowers with a glowish dew, a woman's eye with detailed makeup, and an abstract purple liquid with bubbles.

Glowish

Brand Identity Brand Identity

Logo Design
Brand Identity
Social Media Design
Creative Direction

Client:
glowish.co.nz

Glowish needed a brand identity that reflected its focus on beauty products while conveying a unique and memorable image. The identity should resonate with the target audience and establish a strong foundation for future marketing and brand growth.

A triptych of purple-toned images: close-up of pink flowers with a glowish dew, a woman's eye with detailed makeup, and an abstract purple liquid with bubbles.

Solution

Brand Discovery:

  • Research target audience and competitors.
  • Define brand values and personality.

Brand Identity:

  • Design logo and brand identity guide.
  • Establish creative direction

Brand Guidelines:

  • Define logo usage, color palette, and typography.

A logo featuring the word "glowish" in elegant, dark pink script with a stylized graphic of a pink leaf transforming into a radiant sunburst on a light pink background.

Results

Glowish now has a cohesive brand identity that effectively communicates its values and resonates with its target audience. This strong foundation sets the stage for future marketing efforts to build brand awareness, customer loyalty, and ultimately drive sales on Glowish.co.nz.

A young woman applies lipstick in a room lit by pink and blue neon lights. A logo with the text "your desire to glowish flawlessly" is visible.
Graphic design template showing a purple and pink glowish color theme with floral icons and a display of the "typeface" font, including letters and numbers in two distinct styles.
An open laptop displaying a Glowish beauty products website with a pink and white interface, featuring skincare and makeup items, plus a close-up of an eye receiving makeup application.
Two Glowish brand cosmetic cards displayed on a purple background alongside various makeup products like brushes, foundation, and eyeshadow.
Three mobile screens displaying a skincare brand's Instagram posts, featuring a smiling woman with glowish skin and quotes about skin care.
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