Autotex
.
What is Inside
AutoTex is a professional automotive repair company in Auckland, specialising in general car repairs, brake replacements, transmission work, and diagnostic services. Their highly skilled, certified mechanics are known for reliability, precision, and guaranteed workmanship.
Challenges
#1
The old website wasn’t firing on all cylinders
AutoTex had a strong reputation in the automotive industry but their online presence didn’t reflect it. The old website looked outdated, lacked structure, and failed to communicate their professionalism. With slow performance, poor visuals, and no clear user journey, their digital engine had stalled — preventing potential customers from trusting or engaging with their services.
#2
A sign that flickered but failed to connect.
While AutoTex’s brand was visible online, it wasn’t engaging. The old website lacked clear ways for customers to get in touch or request service details. Like a flickering neon sign struggling to stay lit, their digital presence caught attention but failed to spark real connection — leaving potential leads in the dark.
#3
A Range of Services Hidden Behind the Dust.
AutoTex provided a full spectrum of automotive repair solutions, yet their old website failed to showcase it. Visitors couldn’t easily understand what services were available or how they connected.
#4
An Empty Toolbox of Trust.
AutoTex’s old website lacked the elements that build customer confidence — there were no testimonials, certifications, or FAQs to reassure visitors of their expertise. Like an empty toolbox missing its essential tools, the site had the foundation but none of the pieces that inspire trust. Customers couldn’t find the proof they needed to choose AutoTex with confidence.
Scope of Work
Complete website
redesign & development
Modern,
responsive layout
Complete website
redesign & development
Integrated contact
& inquiry forms
FAQ and
certifications section
Strong brand storytelling
through visuals and copy
Our Approach
Design Direction – Created a bold, masculine layout with deep blacks, red highlights, and industrial-style imagery to align with the brand’s automotive identity.
Service Clarity – Built dedicated service sections: General Auto Repair, Brake Replacement, Transmission Repair, Engine Performance, and Diagnostics.
Conversion Focus – Added multiple contact points, including enquiry forms and click-to-call buttons.
Trust Elements – Integrated certifications (MTA, AAS, NZ Transport Agency) and a FAQ section to address customer concerns.
UX & Responsiveness – Optimised for all devices, ensuring easy navigation and a clear, user-first structure.
Outcomes
Revitalised digital presence that reflects AutoTex’s professionalism and technical expertise.
Clear service presentation helping customers understand offerings at a glance.
Boosted engagement through simplified contact forms and visible CTAs.
Enhanced credibility with trust badges, professional imagery, and detailed service pages.
About NO BRAINER TEAM
No Brainer is a team of passionate creators,
thinkers and innovators
