Deccan
Arts
- E-commerce store
- Website
- Portfolio
by no brainer -
by no brainer - by no brainer - by no brainer - by no brainer - by no brainer - by no brainer - by no brainer - by no brainer -
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What is Inside
Deccan Arts is a New Zealand-based brand showcasing the elegance of Arabic calligraphy through artworks, workshops, and exhibitions. The goal was to build a digital presence that reflects cultural depth while enabling e-commerce.
1.
No Online Presence
No dedicated place to display or sell artworks.
2.
Dual Purpose Site
It needed to act as both a cultural portfolio and a shop.
3.
Combine Heritage with modern style
Bringing calligraphy online was not just about uploading images. The challenge was how to balance heritage and usability.
Website design & development
E-commerce integration
Storytelling-driven content layout
Gallery and project showcases
Blazing fast
page speed
page speed
Responsive, mobile-first UX
Professional brand presence that honours Arabic calligraphy.
Strategy
Discovery phase to align cultural identity with
modern UX.
Design
Hero banner with strong visuals, About Artist story, Shop, Gallery, Testimonials, and Collaborations.
Development
Integrated e-commerce system, mobile-responsive layouts, and optimised navigation.
User Experience
Simple pathways for shopping, exploring projects, and requesting custom calligraphy.
Performance
Fast loading times: 1.6s First Contentful Paint and
0ms blocking.
Professional brand presence that honours Arabic calligraphy.
Seamless e-commerce experience for browsing and
purchasing artworks.
Higher trust & credibility via community collaborations and customer testimonials.
Optimised speed and performance ensuring quick loading times and effortless navigation
Cultural hub positioning – Deccan Arts now serves as both an online store and a showcase of Arabic art in New Zealand.
Future scalability – A flexible foundation for workshops, events, and expanded collections.
About NO BRAINER TEAM
No Brainer is a team of passionate creators,
thinkers and innovators
