Crafted with real dealership customers in mind
making it easy to browse stock, compare vehicles.
Behind the Build
more than just a website
Performance That Converts
From lightning-fast load times to conversion-optimised CTAs, every detail was designed to bring in more leads.
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Esteem Cars, a car dealership in Avondale, Auckland, needed a complete digital refresh. Their goal was to increase trust, make browsing vehicles easier, and drive more leads through a high-performing, mobile-friendly website.
KEY OBJECTIVES
Simplify vehicle discovery and categorisation
Enhance mobile performance and contactability
Align design with local buyer behaviours
Optimise for SEO and Google Ads
how we helped - how we helped - how we helped - how we helped - how we helped - how we helped - how we helped - how we helped - how we helped -
Marketing
Local campaigns that drive leads and foot traffic to Esteem’s Avondale yard.
Design
Clean, bold visuals tailored to showcase used vehicles clearly.
Development
Fast, mobile-first website built to convert car shoppers into buyers.
Sales
Optimised for calls, inquiries, and walk-ins—every click counts.
We retained the existing logo but cleaned up the UI with:
A calming and confident navy-and-white colour palette
Crisp vehicle cards with hover states
Clear font hierarchy to highlight pricing and car categories
Subtle animations and micro-interactions for engagement
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