Megstar is a well-established magazine retailer in New Zealand, offering a wide range of local and international magazines. While popular with walk-in customers, they lacked a dedicated online presence to serve readers beyond their physical store.
The Challenges
Products were not available for purchase via a dedicated
e-commerce site.
Customer demand
Increasing interest from customers wanting to order magazines online.
Variety of products
Increasing interest from customers wanting to order magazines online.
Convenience factor
Competitors had already introduced online ordering and delivery, leaving Megstar at a disadvantage with only in-store sales.
Scope of Work
E-commerce website design & development
Product catalogue integration with multiple categories
User-friendly navigation and magazine filtering
Customer testimonials section
Mobile-first responsive design
NZ Post & Lotto information integration
Our Approach
Strategy. Position Megstar as a modern, customer-first magazine hub with online convenience.
Design. Clean, editorial-inspired design with strong category navigation, featured magazines, and trending titles.
E-Commerce. Built a fully functional online shop with categories (Sports, Travel, Astronomy, Lifestyle, etc.) and product variations.
Customer Experience. Highlighted fast delivery, wide range, exclusive deals, and friendly service through icons and testimonials.
Brand Storytelling. Added sections on Lotto & NZ Post services and customer reviews to reinforce trust and community connection.
Behind The Scenes
To digitise Megstar’s magazines titles, we conducted a dedicated photoshoot capturing front covers with professional lighting, tripods, and care for detail.
Outcomes
New online presence:
Megstar launched its first dedicated e-commerce store.
Extended reach:
Customers across New Zealand can now order magazines
directly online.
Improved product visibility:
Trending and featured magazine sections spotlight popular issues.
Convenience & trust:
Integrated testimonials, delivery info, and support features to reassure customers.
About NO BRAINER TEAM
No Brainer is a team of passionate creators,
thinkers and innovators