EM Prints
E-commerce Brand & E-commercial Redesign
E-commerce Brand &
E-commercial Redesign
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The Challenge
Emprints had a strong product foundation, but the brand lacked a clear visual identity.
Generic visuals, weak brand recall, and no clear emotional connection. The experience lacked premium perception and conversion confidence.
The Strategy Behind the Redesign
A focused design strategy built around brand clarity, premium perception, and conversion readiness.
Brand Clarity
Defined a clear brand identity to differentiate EM prints.
Visual Language
Established a consistent visual system across video.
E-Com Redesign
Redesigned the e-commercial for a stronger brand story.
Conversion Thinking
Designed every visual element with clarity & trust.
Scalable Foundation
Built a flexible design system that can scale across products.
Homepage
Design & Experience
The Emprints homepage was redesigned to clearly communicate the brand’s value, establish a premium first impression, and guide users toward action with clarity and confidence.
Collection
Listing Experience
The collection list page was designed to present products clearly, maintain a premium visual standard, and help users quickly navigate categories without friction.
Category Page
Design & Experience
The collection list page was designed to present products clearly, maintain a premium visual standard, and help users quickly navigate categories without friction.
About Page
Design & Storytelling
The About page was redesigned to tell the Emprints story with authenticity, credibility, and clarity while reinforcing the brand’s roots, values, and culture.
This is the result of a clear, confident buying experience.
About NO BRAINER TEAM
No Brainer is a team of passionate creators,
thinkers and innovators
