Crafted with real dealership customers in mind
making it easy to browse stock, compare vehicles.
Behind the Build
more than just a website
Designed for Vehicle Enquiries
Vehicle cards, mobile layouts and contact links give visitors a clear route from browsing the stock to making an enquiry.
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by no brainer - by no brainer - by no brainer - by no brainer - by no brainer - by no brainer - by no brainer - by no brainer - by no brainer -
Esteem Cars, a car dealership in Avondale, Auckland, needed a complete digital refresh. Their goal was to increase trust, make browsing vehicles easier, and drive more leads through a high-performing, mobile-friendly website.
KEY OBJECTIVES
Simplify vehicle discovery and categorisation
Enhance mobile performance and contactability
Align design with local buyer behaviours
Optimise for SEO and Google Ads
how we helped - how we helped - how we helped - how we helped - how we helped - how we helped - how we helped - how we helped - how we helped -
Marketing
Local marketing planned around the dealershipβs Avondale location and enquiry paths.
Design
Clean, bold visuals tailored to showcase used vehicles clearly.
Development
Website layouts for vehicle browsing and enquiries. Explore our Auckland web design service for the wider build process.
Sales
Optimised for calls, inquiries, and walk-insβevery click counts.
We retained the existing logo but cleaned up the UI with:
A calming and confident navy-and-white colour palette
Crisp vehicle cards with hover states
Clear font hierarchy to highlight pricing and car categories
Subtle animations and micro-interactions for engagement